Meeting, Incentive trip, Conference, Exhibition

Pengertian MICE

MICE adalah singkatan dari Meeting, Incentive Trip, Conference, Exhibition. MICE adalah suatu kegiaatan kepariwisataan yang aktivitasnya merupakan perpaduan antara LEISURE dan BUSINESS, biasanya melibatkan sekelompok orang secara bersama-sama.

(M. Kesrul, Meeting, Incentive Trip, Conference, Exhibition, Penerbit Graha Ilmu,Yogyakarta, 2004)

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